Friday, 23 July 2010
Bored, No Really!
Just when you thought it was safe to buy beer from Brewdog again, they've gone and released a new beer called End of History(EOH).
EOH is a 55% abv beer that is presented in either a stoat £500 or a squirrel £700! Yes these prices are insane but Taxidermy is an expensive thing to produce!
If you work in the beer world, you knew that sooner or later something like this would happen, if not it's yet another marvellous stunt to promote this crazy craft brewery from Aberdeenshire. Or not. There has been much criticism of this latest release, some of it about the way these animals were killed/procured etc...some of it is about the strength of the beer and of course there's the arguments about the price. I put my own view to James Watt over Twitter, I've yet to have a response but I'd like to think he's intelligent enough to take it on board even though he has posted a response on beer advocate which is erm...less than eloquent?
Apparently EOH is already sold out, if this is the case they have done extremely well in selling this one to the beer geeks or roadkill enthusiasts. Even if I'd had the money lying about, I doubt I wouldn't have wasted it on this, frankly I'm a little tired of the Brewdog roller coaster and want them to get back to brewing fantastic beers such as Riptide, Chaos Theory, Paradox Smokehead etc..this(or at least a small part of it) was how Brewdog became so loved amongst the beer enthusiasts.
I'm not going to waste my breath saying stop it with the stunts because they won't listen to me but I would like them to start brewing the Chaos Theory again, in my opinion this is their best beer by a country mile.