If you don't enjoy beer, you're not drinking it right.
Tuesday, 23 November 2010
Don't Can That Idea!
So Brewdog will be canning Punk IPA from March next year. About time too, of all the breweries in Britain, they are probably the one that has enough of a following to be able to carry it off and their own unique style of branding works very well too!
My last post was on 21st Amendment's Canned Back to Black IPA which also has very distinctive branding on the can so it 'can' be done well but I think that breweries will have to come up with a hip and trendy can to make it appealing rather than old hat or passe. Obviously the beer has to be good too otherwise you might as well be canning tramp juice!