Wednesday, 25 May 2011

Can It Already!

So have brewers stateside finally lost the plot? Is it a reaction to Goose Island being bought out and not exporting any more kegs this year ? That bit of news certainly sent me bonkers, but this is on a whole other level of crazy.

Plain old can or all-new super-dooper Nano Keg??

I noticed at the start of the week that craft brewery, Six Point, from Brooklyn in New Yoik is canning their beer 'Sweet Action' but instead of calling a can a can, a spade a spade and wot-not, they have called their cans 'Nano Kegs'. Crazy talk.
But hey, I can see what Six Point are doing, there is a sense of irony here that you don't usually get stateside and me being a right cynical bastard, kind of like it, as well as thinking it's tosh at the same time.
HOWEVER!

If Brewdog start calling cans Nano-Kegs, I think I'm going to hurt someone.

8 comments:

dredpenguin said...

If there is a bandwagon to be jumped on...

Tyson said...

I love it!

Ghost Drinker said...

Sweet Action Nano Keg - sounds like a adult film :)

Rabidbarfly said...

Gregg - Then BD will certainly jump on it!
Tyson - Ok, I kind of do too. Bonkers as it is.
Ghostie - What sort of porn are YOU watching??

Ghost Drinker said...

Hehe - the kind that Cookie watches! - beer porn ;)

surdadelic23 said...

You know the dweebs at brewdog died a little inside when they missed this marketing gimmick!

Leo said...

Think Sixpoint has a great marketing action, huge local distribution and a big community feeling. The nanokegswhatever are surely another great "social" choice.

Mark said...

Soooo .... is a bottle conditioned beer therefore server in a nano fermenter? :P

BeerBirraBier.