Tuesday, 26 July 2011

Beer and Bieber

A couple of tweets this morning have got me thinking. Viral marketing has been around for a while now. The boys at Brewdog do it quite well as their fan-boys will attest to but they've become a bit mainstream and dull so I think it's time that the rest of the beer industry and it's commentators joined in!
Here are some tips from a rank amatuer...

Bloggers! Get more hits on your sites by putting words like Sex, Bieber & X-Factor in your titles and posting them on twitter! When they click on the links they will find the world of craft beer waiting for them! (who cares if Bieber fans have an average age of 6, you'll get hits and that's what matters!)
Imagine if you will, how many more hits not-so-young Dredge's blog would have got this week if it was called 'Pencil and Winehouse's crack Spoon'? Simples.
Other examples of people who really need to get their blogs more exposure would be Pete Brown - Imagine how much better it would be if his blog was called Pete Brown's Bieber Blog? 
My own blog would jump considerably up the wikio rankings if the name were change to X-Factor Sex Bieber! Of course, unlike those examples I'm nowhere near talented enough to keep peoples attention so I might ACTUALLY do this!

Tweeters : Get more followers by including a superstars name in your twitter handle, one such example might be Chunk who's twitter handle should be BeerBirraBieber. 
Who needs a #ff when you could have twitter handle such as @#changewordinnameofsongtocraftbeer? stroke of genius if you ask me....

Craft Brewers : change your brewery name to something sexual for Brewdog see Brewdogging, well easy, this malarky, for Summer Wine Brewery see Sexy Wine Brewery, does what it says on the tin, innit!

So I leave you to make up your minds people, this craft beer revolution will not be won by playing the big boys fairly, use every edge you can find....or make shit up!

Until next time, 

love, 

Bono. ;-)

9 comments:

Mark said...

'Pete Brown's Bieber Blog' made me laugh out loud!! As did BeerBirraBieber.

I might change my blog tag line to 'Ga Ga for beer'. That's gotta be worth an extra 10k hits a week?!

Very funny post. I think there's also a serious version of this about SEO and all that, but it'd be far less fun than this!

Rabidbarfly said...

Cheers Mark!

Ghost Drinker said...

Maybe I should change my name to 'Lewis Hamilton's Ghostly Drinking' - bring in the sport crowd.. ;)

Good stuff Bono! :D

Sid Boggle said...

Bono?! Is that you?! I thought you disappeared up your own arse in 1993...

Rabidbarfly said...

Nah Boggle that was Rabidbarfly...

ZakAvery said...

For an alternative take on viral marketing, see the last paragraph of this article. Brilliantly, Aidan is a good friend of mine, the dozy pillock.

Mark said...

I'm trying to hide my love for Bieber ... not tell everyone about it!!

Rabidbarfly said...

Zak, thanks for that, my stomach hurts from laughing so hard!

Mark - give it up fella everyone knows.

Simon Johnson said...

Anyone for Bieber Blåbær? Anyone?