Wednesday, 12 September 2012

(Nearly) All About The Beer

So, most of you will know I've been moved upstairs by Utobeer. This means that part of my job is finding new breweries and beers with which to play. The main reason I rarely blog any more.

This means dealing with people we've sometimes never met before. Now, they might be one of the nicest people you've ever met, which includes a lot of people in our industry, but it's all about the product for me(generally).

There are certain ways to go about picking a brewery to sell, it's not as random as you'd think, there are a lot of factors to consider.

Such as...

Price - it sounds funny coming from someone who's sold expensive beers at The Rake and Tap East but price is a big factor in the way we pick beers. Especially with Gideon doing his best to carry on the legacy of  recent politicians fucking the economy.

Availability - Sounds a bit obvious doesn't it but how often have I ordered beer that's supposedly a year round beer and found it unavailable? Too often. Usually the bullshit is, 'it's too in demand'. Usually the truth is 'You forgot you sold it so haven't brewed it recently'.

Taste - Yes, the beer has to be at least drinkable. You can sell any beer once to a customer but you'll never sell a rubbish beer twice. I'd prefer if you just sold me fucking amazing beer though, pretty please.

Customers - Who am I going to sell this beer to? Will it be wholesale? Retail? Both? Know your market, it makes the job of saying no to people quite easy.

Branding - Yes, I'm almost ashamed (not quite but almost) to admit that branding does sell beer. It shouldn't, should it? But it does. For instance I will tend to stay away from labels with photographs, sexist labeling, that would include beers/drinks targeted towards women, as most women I know are not interested in some fluffy branded alcopop. Also breweries that think having a 'giggle-inducing' name will sell the beer, no folks 'Mr Jones, Man-Titties' (for a poor example) will not be getting any orders if you were thinking of naming a beer that.


Blurb - if your label descriptions sound like Brewdog, you're trying too hard. They can get away with it (mostly), you can't (most likely).

Those are the basic rules I go by, I rarely taste fucking amazing beer anymore and the more I buy for wholesale the less beer I drink, I know that may sound outlandish considering this blogs writer but it is actually true.

Of course I could just be getting all responsible in my old age.


8 comments:

Zak Avery said...

Mate, them's trade secrets!

Glyn Roberts said...

haha!

Lord Egbert Nobacon. said...

Taste came third on your list ?
And price first ?
Since when did you sell your soul ?

Glyn Roberts said...

there is no particular order to that list. And for your info, I sold my soul ages ago!

Professor Pie-Tin said...

Hi Glyn,
Passing through that there London on Wednesday heading for the cricket in Sri Lanka.
Thought I might check out the Holborn Whippet.Heard anything about the place ?
Actually if you think this reads like a rather pathetic attempt to wind you up about going out to the cricket you'd be right !

Glyn Roberts said...

Holborn Whippet, heard of it, never been. It's another one from the guys that brought us The Euston Tap.
You can keep yer Sri Lanka matey, I'm off to St Ives in a couple of weeks!
Waaahaaaayyyy!! ;) Gimme a call weds and I might join you. Will email my number.

Saveur Bière said...

Punk IPA the Best beer !

Glyn Roberts said...

*coughs* Bollocks *coughs*