Apparently Diageo think that Joe public might get it confused with one of their scotch whiskys called VAT 69.
|The awesome beer.|
|The Offending Whisky|
Clearly I, as Joe public am confused by these labels, after all one says whisky and another says it's IPA.
The tweet in question was a welcome one. Apparently Diageo filed formal opposition a day too late so it was therefore INVALID!
Ha! You'd have thought their legal teams would have known a bit better than that! Maybe their legal team are fans of the beer!
As the manager of the bar that the 69 IPA launch was at last year, I know I'm not the only person who thinks it's a superb beer with superb branding and that the branding is nothing like the VAT 69.
Round of applause anyone? I think so. Congrats to Jeff, Jason and everyone at Lovibonds, long may the 69 IPA continue.