Just read a piece by Mark Dredge on 3rd of a pint glassware and how it should have been used by the White Horse at it's recent Old Ale Festival.
Now we have been using 3rd of a pint glassware at The Rake since March when I held our first Welsh Beer Festival because I know from experience at other festivals that even having halves can get you far more drunk than you want to be. We now offer them on every single draught product be they the 18.2% Tokyo(which I refused to serve in anything bigger) or the 1.1% Nanny state(of which frankly, sorry Brewdog, I didn't want any more!)
There has been talk of introducing the 2 thirds pint glass but like Mark Dredge, I can't see a huge benefit on this, I will probably stock them but it'll take a while to take off over here.
You also have to take into account that a lot of pubs are tied to big companies who 1) will not let them spend the money on glassware and
2) have such rigid till systems that it would be a massive job re-doing the till screens for all their pubs.
Now, I'm quite lucky that our till system is quite flexible so when I decided to start doing 3rd of a pint as standard on everything it was easy just to add them to the till.
Can you imagine M&B redoing all their till screens for 3rds and then 2/3rds, I can but all at once, per brand. Also, lets face it, there are so few outlets around that do such strong beers, how cost effective is it going to be for the big pubcos to do this?
Personally, if it's a legal measure these companies have a responsibility to make sure the measure is available as standard. After all if you go to the right glassware company then the glassware is not too expensive.
It would also help keep those idiots quiet who think that the alcohol is the cause of all evil.
Anyone feel a campaign coming on? I think I do.
