Friday, 22 March 2013

Laverstoke Say Enough is Enough


Just got the story through that Jody Scheckter of Laverstoke Park Farm will NOT be re-doing the labels on their bottled beers over the 1(yes that's ONE) complaint made to the all powerful, totally unaccountable Portman Group.

Good for them!


Here is the offending label...
The Portman Group, Dangerously Childish?



Apparently the label will encourage young people, not yet of legal drinking age, to go out and consume heinous amounts of alcohol and ruin their lives forever.

Ok, I'm being purposefully argumentative as usual but come on, can we please have a bit of common sense?!

The label is nowhere near hip enough to make teenagers want to drink it, quite the opposite really in my humble opinion.

The cost of re-branding the beer would also be massively prohibitive and counter productive to the company who would then have to re-brand the whole range of products that Laverstoke make. Personally the label doesn't do it for me but it has worked for Laverstoke for a number of years now so why should they have to change it because of one complaint?

It may mean that certain supermarkets and multiples will have to take the beer off their shelves because they are funding the Portman group. Mr Scheckter's response to this is far more thoughtful and respectful than the Portman Groups actions on this subject....

"If the multiples stop selling our beer as a consequence, I respect and accept their decision"

Hands up who wants an accountable industry regulator....



10 comments:

Simon Johnson said...

If there ever was someone to tell the Portman Group to fuck right off, it's Scheckter. Good for him.

Glyn Roberts said...

I might order some for Utobeer!

Ed said...

I dunno...if the Portman group is got rid of isn't it more likely to be replaced with something worse i.e. state regulation?

Glyn Roberts said...

My point is they answer to no-one. Shouldn't we have an industry regulator that's accountable to someone?

Pete Brissenden said...

I was going to comment:

'Ha! that guys has the same name as the 70's F1 driver!'

I looked it up. It is him. Awesome.

Cooking Lager said...

In terms of regulation, Ed puts it as well as anyone as to the choices.

As to the issue of this label. I can see both sides and think yeh if i was pushing a trolly around Tesco with a kid in the seat, the kid would pick that bottle up. The beer needs a better label

Glyn Roberts said...

Cookie, I agree with the 'needs a better label' but as far as a kid picking up the beer? Who's paying for said beer? you or your kid?

Anonymous said...

First thing he should do is stop pretending he brews beer.Its contract brewed by Hepworths.

Glyn Roberts said...

Snide. But then you are anonymous, I would expect nothing less.

Anonymous said...

Scheckter thinks he can buy his way out of any problem. Waitrose and other retailers told him about the use of Mr Laverstoke when he first launched his beers. He then agreed to use a label without his precious Mr Laverstoke. That always galled him, but the big headed bastard thinks he knows best and that he can bully everyone, like he does his employees. Take a look at his employment record and you would realise what a ruthless unreasonable bastard he really is. All he wants to do is make money, and fuck everyone else.