Just got the story through that Jody Scheckter of Laverstoke Park Farm will NOT be re-doing the labels on their bottled beers over the 1(yes that's ONE) complaint made to the all powerful, totally unaccountable Portman Group.
Here is the offending label...
|The Portman Group, Dangerously Childish?|
Apparently the label will encourage young people, not yet of legal drinking age, to go out and consume heinous amounts of alcohol and ruin their lives forever.
Ok, I'm being purposefully argumentative as usual but come on, can we please have a bit of common sense?!
The label is nowhere near hip enough to make teenagers want to drink it, quite the opposite really in my humble opinion.
The cost of re-branding the beer would also be massively prohibitive and counter productive to the company who would then have to re-brand the whole range of products that Laverstoke make. Personally the label doesn't do it for me but it has worked for Laverstoke for a number of years now so why should they have to change it because of one complaint?
It may mean that certain supermarkets and multiples will have to take the beer off their shelves because they are funding the Portman group. Mr Scheckter's response to this is far more thoughtful and respectful than the Portman Groups actions on this subject....
"If the multiples stop selling our beer as a consequence, I respect and accept their decision"
Hands up who wants an accountable industry regulator....