Heineken, Shaken then Shotgunned

Well well well, just found this story on twitter. Possibly the most depressing thing I have ever read.

Apparently the James Bond franchise has signed a 15 year deal with beer giant Heineken that begins with the new film, Skyfall. So 007 will be drinking Lager instead of his legendary Martini, shaken not stirred.

Rubbish. I really cannot fathom how franchised everything is becoming, I find it really depressing. First football(Milton Keynes SCUM), now Britiains most iconic film franchise has been re-franchised.

Awful news. Whilst it depresses me, I am not surprised. Money makes the world go around I guess. *crawls back under rock and slits wrists*