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| Plain old can or all-new super-dooper Nano Keg?? |
I noticed at the start of the week that craft brewery, Six Point, from Brooklyn in New Yoik is canning their beer 'Sweet Action' but instead of calling a can a can, a spade a spade and wot-not, they have called their cans 'Nano Kegs'. Crazy talk.
But hey, I can see what Six Point are doing, there is a sense of irony here that you don't usually get stateside and me being a right cynical bastard, kind of like it, as well as thinking it's tosh at the same time.
HOWEVER!
If Brewdog start calling cans Nano-Kegs, I think I'm going to hurt someone.
8 comments:
If there is a bandwagon to be jumped on...
I love it!
Sweet Action Nano Keg - sounds like a adult film :)
Gregg - Then BD will certainly jump on it!
Tyson - Ok, I kind of do too. Bonkers as it is.
Ghostie - What sort of porn are YOU watching??
Hehe - the kind that Cookie watches! - beer porn ;)
You know the dweebs at brewdog died a little inside when they missed this marketing gimmick!
Think Sixpoint has a great marketing action, huge local distribution and a big community feeling. The nanokegswhatever are surely another great "social" choice.
Soooo .... is a bottle conditioned beer therefore server in a nano fermenter? :P
BeerBirraBier.
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