Can It Already!

So have brewers stateside finally lost the plot? Is it a reaction to Goose Island being bought out and not exporting any more kegs this year ? That bit of news certainly sent me bonkers, but this is on a whole other level of crazy.

Plain old can or all-new super-dooper Nano Keg??

I noticed at the start of the week that craft brewery, Six Point, from Brooklyn in New Yoik is canning their beer 'Sweet Action' but instead of calling a can a can, a spade a spade and wot-not, they have called their cans 'Nano Kegs'. Crazy talk.
But hey, I can see what Six Point are doing, there is a sense of irony here that you don't usually get stateside and me being a right cynical bastard, kind of like it, as well as thinking it's tosh at the same time.
HOWEVER!

If Brewdog start calling cans Nano-Kegs, I think I'm going to hurt someone.

Don't Can That Idea!

So Brewdog will be canning Punk IPA from March next year. About time too, of all the breweries in Britain, they are probably the one that has enough of a following to be able to carry it off and their own unique style of branding works very well too!

Great Idea!

My last post was on 21st Amendment's Canned Back to Black IPA which also has very distinctive branding on the can so it 'can' be done well but I think that breweries will have to come up with a hip and trendy can to make it appealing rather than old hat or passe. Obviously the beer has to be good too otherwise you might as well be canning tramp juice!

Looking forward to it.

Other breweries that might benefit from canning their range? Otley? How about Harviestoun, Marble or Thornbridge?

Who do you think would be able to pull it off?

21st Amendment Back to Black

In may and June for a couple of weeks I was lucky enough to be in California. Whilst we were there we were also lucky enough to get to 21st Amendment brewpub, one of my favourite places on earth!
My favourite beer there was the Brew Free or Die IPA, but more about that later.
My friends Matt and Karen who run the Evening Star pub in Brighton were recently out in California and New York and they managed to pick me up this on their travels.

Pic from thebeersessions.com

Back in Black IPA. The first thing you notice is that the art work is amazing.

The second thing is the aroma, lots of liquorice, some orange and mango. Totally black unlike some supposed black ipa's. 

Now, I know some of you will say black ipa's blah blah oxymoron blah blah; Whatever. 21st Amendment have decided to call this a black ipa and I personally think they've done an absolutely amazing job with this beer. It's totally moreish which at a lowly 6.8% abv and a not so lowly 65 IBUs it's a wee bit dangerous but I want more! No, really! Matt and Karen found this in New York apparently, if you're in NYC any time soon, bring me back a couple, I'll sort you out for them! I love this beer!

Dredge would FABPOW this, I'm just gonna say I will happily SMILE for this beer and those who know me will say what a big deal that is! 

Brew Free or Die Next....