Apparently the beers, named Eve and Animee are lighter, less carbonated and wait for it....bloat resistent! Bloat resistent!!! hahahahahaha......what a pile of steaming dung! At this point that's all I'm going to say about the beers because they won't be worth writing about.
The Blogospheres(and Molson Coors) own Kristy McCready told the Fail on Sunday 'The Perception is that beer is a laddish drink, Animee will be more sophisticated and playful'. Sorry Kristie but that's just bullshit. Gigantic piles of it at that.
So you're telling me that a ordering a glass of Pliny the Elder when I went to Russian River last year wasn't sophisticated? It was laddish? You're telling me that my wife joining me in having a glass of RR Supplication wasn't sophisticated enough?
|Pic taken from BeerDudeUk.Com|
MC have got their marketing so far wide of the mark that they will alienate everyone if they're not careful. After all you're already patronising the women and then start calling the blokes that drink the fizzy piss that pays the bills 'laddish', well, that's just plain rude.
This all sounds a bit personal and it really isn't but this sort of bollocks really winds me up, who do you think they're going to sell this to? Supermarkets? Massive pub chains? Certainly not to any women I know, they all have much better palates.
Bit of Barfly advice here peeps, stop trying so hard to conquer the world, you just end up looking ridiculous.