Thursday, 7 July 2011

Announcing International IPA Day!

On August 4th the World, this planet in this universe will have it's very first day dedicated only to India Pale Ales.
What took mother nature so long I hear you ask? Well she doesn't want to give away all her secrets at once does she?
So what's it all about? well here is the press release I was sent this afternoon

Announcing International #IPADay: A Social Celebration of Craft Beer 
San Diego, CA – July 7th, 2011 – Attention all craft beer evangelists, brewers, bloggers, and suds-savvy citizens! On Thursday, August 4th 2011, you are cordially invited to participate in the largest international craft beer celebration and virtual conversation the world has ever seen. 

International #IPADay is a grassroots movement to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide through social media. On Thursday August 4th, craft beer drinkers across the social sphere and across the globe will raise pints in a collective toast to one of craft beer’s most iconic styles: the India Pale Ale. This celebrated style represents the pinnacle of brewing innovation with its broad spectrum of diverse brands, subcategories, and regional flavor variations – making it the perfect style to galvanize craft beer’s social voice. 

#IPADay is not the brainchild of a corporate marketing machine, nor is it meant to serve any particular beer brand. #IPADay is opportunity for breweries, bloggers, businesses and consumers to connect and share their love of craft beer. Getting involved is easy; the only requirements are an appreciation for great beer and the will to spread the word. Anyone can participate by enjoying IPA with friends, making some noise online with the #IPADay hashtag, and showing the world that craft beer is more than a trend! 
Tips on How to Take Part: 
1. Organize an #IPADay event at your brewery, brewpub, restaurant, bar, home, or office (Ex:  An IPA dinner/cheese pairing/comparative or educational tasting/cask night/tap takeover…). Share your events on the official #IPADay forum at 
2. On August 4th, share your photos, videos, blog posts, tasting notes, recipes, and thoughts with the world. Be sure to include the #IPADay hashtag in your posts Facebook, Twitter, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media site.
3. See what other people are saying by searching “#IPADay” on Google,, et cetera…
4. Track down your favorite IPA’s, ones you’ve been meaning to try, and ones you’ve never heard of; share them with friends and share your thoughts with the world.
5. Have a good time and know that by sharing your experiences online, you’re strengthening the craft beer community at large.

About International #IPADAY  
Founded in 2011 by beer evangelists and social media personalities Ashley V Routson and Ryan A Ross, International #IPADay is the largest grassroots social media-based celebration of craft beer. The goal of #IPADay is to use social media to strengthen the collective voice of craft beer through the simple celebration of beer itself. The success of #IPADay hinges on the passionate voices of beer enthusiasts worldwide and their willingness to share that passion across the social sphere. 

For more information on events or how you can support #IPADay, visit or contact (insert regional host brewery) at (, facebook, twitter, *Change out with relevant brewery/blog info*

So basically there's tonnes of scope to what could cover IPA day, you could do anything! I will say now that The Rake WILL be doing some sort of event but this will be confirmed next week on The Rake's blog.
Other British bars that will be hosting events are The Port Street Bar in Manchester and the Free Trade Inn, in Newcastle, I'm also sure that as soon as word spreads other London bars will be joining in!

Summer Wine Brewery have gotten well and truly involved in helping sponsor this event too and will have the following beers available for those that are interested in getting involved...
Diablo, 6% - Cask and Keg.
Kahuna, 6% - Cask.
7 C's of Rye, 7% - Cask.
Nerotype - Herkules 6% - Cask.

Hope you get involved! These sorts of events are what help put beer on the map in a big way and IPA's is the bestest beer style ever!!

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