A call to action?

Reading Pete Browns Beer Blog this afternoon, feverishly looking to see if I had broken into Wilkio's top 20, alas I had not, no one had, the top 20 were all the same!
Makes me think about why I write the blog, well kinda, I enjoy writing, to me it's a form of expression that is sometimes easier than talking.
It's not that good(my writing I mean) but people take the time out of their busy lives to read it and that in itself is appreciated.

So Pete's blog(if you didn't click on the link) was about the general lack of inspiration in beer blogging at the moment and he has a point, apart from a couple of people there does seem to be a malaise on the beer blogging scene at the moment.
So what IS interesting? what does make people prick their ears up and listen?
Certainly not the crap I was spewing out with beer of the day just to keep my mind ticking over. Safe to say his slap in the chops worked, why be lazy when you can at least try and be interesting.

Pete was very correct in saying that some blogs have become an extended form of ticking and I could certainly point out a few, not going to though, glass houses and all that!
So what if I drank this beer or that beer and enjoyed it or didn't? who the fuck cares??
I would think that the brewer would care, if I was a brewer I would personally enjoy people writing good stuff about my beer, even bad stuff that was praising their beer would/should give a brewer a sense of achievement.
As manager of The Rake I have worked my arse off in the last 20 months to turn around a reputation of knowledge without care and every time I read something good about The Rake I feel a sense of achievement.

So is it really so bad that people are 'ticking' beers on their blogs? I've recently become aware that whenever I used Ratebeer by rating a beer I was critiquing someone's work, isn't that what beer blogging is? Our opinions of other peoples work? Anyway I went from using Ratebeer as a form of ticking to using it as a tool for finding out about beers for work. Why would I do this? mainly I suppose because I didn't think that I was qualified to make such criticism about something I knew very little about, I still don't and I won't 'score' beer in that way until I am arrogant enough to believe my own hype.

So, in summation then, I will continue to write about beer that I enjoy and beer that I don't but I will never again 'rate' a beer as better than another, I mean what's the point, it's all subjective anyway.