Monday, 26 March 2018

BrewDog "Join Forces" With Draft House

Teeny tiny micro brewery BrewDog today surprised the beer industry by "joining forces" with well known craft beer pub chain, Draft House.

In a move that isn't at all like one of the macro-breweries taking over a micro brewery, today sees Draft House owner Charlie McVeigh hand over the reigns to David McDowell, the MD of BrewDog bars.

McDowell praised McVeigh in the press release circulated from the BrewDog website this morning saying "Charlie has done an absolutely amazing job building the business to this size, we had to break open all our ceramic piggy banks to be able to afford his brand" McDowell continued "Effectively though we are creating one killer team, ruining an awesome collection of craft beer bars!"

Reactions have been mixed to this news today with some people asking whether or not BrewDog will take out the cask beer taps in favour of more evil keg lines whilst others have asked excitedly, in true craft beer fashion, whether or not they will be able to use their 'Spoons Equity For Punks vouchers in the Draft Houses now.

Some people are even more cynical saying that BrewDog have only brought the Draft House chain so that they can get rid of the final million pints of Out Of Date Punk IPA they've been trying to force on people for god knows how long!



Time will tell we suppose.

1 comment:

Ed said...

'Joined forces'? I see they've got the hang of big company euphemisms too.